Did you know that quitting tobacco for even 24 hours increases the chances of quitting for good? As part of the American Cancer Society’s Great American Smokeout (GAS), Tobacco Free Yale is partnering with Yale University Library and the curator of the brand new Selling Smoke exhibit to host a Cold Turkey event. Come to the exhibit opening and learn about free tobacco cessation resources available to the Yale community. Aligned with the GAS charge of empowering tobacco users to set a quit date, those who commit to quit will be entered in a raffle for a free turkey. A turkey will also be raffled off to participants who test their tobacco free IQ at the event.
For well over a century, the tobacco industry has been selling smoke in America and abroad: marketing the very idea of smoking with the slick and calculated use of celebrity testimonials, promises of health benefits, memorable slogans, promotional sweepstakes, and more. Selling Smoke exhibits a wide array of tobacco advertising alongside anti-smoking campaign materials, drawn from the William Van Duyn collection of magazine advertisements, ephemera, articles, and pamphlets related to tobacco and cigarette-smoking. Additional anti-smoking posters from the Medical Historical Library’s collections represent national and international efforts to eliminate smoking worldwide.
Originally displayed in the Medical Library in 2014, the updated Selling Smoke exhibition explores the complicated history of tobacco advertising and anti-smoking campaigns.